Amazon brand stores
UX & UI design, strategy
Bringing brands to life on Amazon
As the lead on digital merchandising for Performance Health, I created Amazon brand stores for the business' key brands to create richer shopping experiences for our customers.
As creative ambassador for Performance Health's roster of internal brands, I worked cross-functionally with the relevant teams to gather requirements. I delivered carefully considered UX and slick visual design, combined with video and informative content across three homepages, plus individual category pages for THERABAND.
THERABAND brand store – homepage
THERABAND brand store – category pages
Homecraft brand store
