UI design management, UX & UI design, strategy

As UI Design Manager on Boots.com I worked as key creative in a busy Digital Experience team. Working collaboratively with many internal teams and senior stakeholders, my key responsibilities included the management of the UX & UI for the home page and corporate campaign creative, whilst maintaining corporate and campaign design guides and  meeting the business' commercial targets and requirements.

With the homepage often changing daily to accommodate requests from commercial, and with a number of massive retail events throughout the year (Summer, Black Friday, Christmas), I worked closely with agencies to bring the overall Boots creative for these campaigns to life.